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CALSCALE:GREGORIAN
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SUMMARY:Online workshop in English 2026
DTSTART:20260917T123000Z
DTEND:20260917T143000Z
DTSTAMP:20260528T005757Z
CATEGORIES:
DESCRIPTION:\n	2 Hours\n\nDescription\n\n	Are you new on the French market
  or do you simply need to know more about us? Do you want to better unders
 tand ARPP and how it works?\n\n	What is the difference between a copy-advi
 ce and pre-clearance? For which media is a pre-clearance mandatory? How ca
 n you ensure that your creation is approved quickly and without any unplea
 sant surprises? What are the main ethical rules to know and the pitfalls t
 o avoid?\n\n	What are the rules specific to France?\n\n	If you are asking 
 yourself all these questions and many more\, our new 100% online training 
 course in English is for you!\n\n	 \n\nGOALS\n\n\n		Understand what is AR
 PP and how it works\n\n		Make the work with ARPP easier\n\n		Understand al
 l the different levels of approval of your ad\n\n		Know the principal rule
 s and avoid main pitfalls\n\n		Insure a quick and secure approval of your 
 ads\n\n\n	 \n\nTRAINING PROGRAM\n\n1°/Presentation of ARPP\n\n\n		Histor
 y\n\n		Composition\n\n		Copy advice\n\n		Pre-clearance : classic\, expres
 s\, premium\n\n		The Jury\n\n		Training sessions\n\n\n2°/ The principal r
 ules\n\n\n		Taste and decency rules\n\n		Greenwashing\n\n		Eating behavior
 s\n\n		Security and dangerous behaviors\n\n		Alcohol\n\n		Food advertising
 \n\n		Gambling\n\n		Smartphone ads\n\n		French language in advertising\n\n
 		Influencers and digital advertising\n\n
LOCATION:Online\, via Zoom Meeting   - FR
ORGANIZER:Autorité de Régulation Professionnelle de la Publicité
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