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SUMMARY:CCSF x Swedish Policy Forum - Martin Gelin Soft Power
DTSTART:20260127T173000Z
DTEND:20260127T193000Z
DTSTAMP:20261013T134127Z
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DESCRIPTION:\n\n		 \n\nTogether with the Swedish Policy Forum\, the Swedi
 sh Chamber of Commerce in France will host a seminar with Martin Gelin\, a
 n acclaimed Swedish author and journalist\, on the theme of Soft Power.\n\
 n		“Authoritarian states invest enormous resources in culture\, communic
 ation\, and propaganda to win hearts\, shape opinions\, and expand their i
 nfluence – while democratic societies too often treat soft power as a 
 ‘luxury’ they can no longer afford.” — Martin Gelin\n\n		In a time
  marked by geopolitical tension\, digital fragmentation\, and a global com
 petition for attention and legitimacy\, soft power has moved from the marg
 ins to the center of international affairs. Soft power — the ability to 
 shape preferences through culture\, values\, ideas\, and policies rather t
 han coercion or military force — has become one of the most contested to
 ols in world politics. Originally defined by Joseph Nye in the late 1980s\
 , the concept now raises urgent questions: Who controls the narratives tha
 t move societies? How do cultural and media ecosystems shape democratic re
 silience? And what happens when authoritarian regimes outperform open soci
 eties in the battle for influence?\n\n		Martin Gelin\, a Swedish journalis
 t and award-winning author of seven books on American politics\, foreign a
 ffairs\, and culture\, examines these dilemmas in his forthcoming book Ru
 les of Attraction: Why Soft Power Matters in Hard Times. With more than tw
 o decades of experience reporting from the United States and writing for o
 utlets including The Guardian\, The Washington Post\, Bloomberg\, The New
  York Times\, New York Magazine\, Foreign Policy\, Slate\, and Dagens Ny
 heter\, Gelin brings a sharp and deeply informed perspective to how politi
 cal storytelling\, cultural exports\, and digital platforms shape global p
 ower.\n\n		Published in Swedish in November 2025 by Volante and in English
  in 2026\, Rules of Attraction challenges readers to rethink how democra
 cies cultivate influence — and what is at stake if they fail to do so. T
 he book will be published in more than 20 countries.\n\nModerator: Alice 
 Petren\, former Foreign Correspondent at Swedish Broadcasting. Author of 
 books on French politics. Economist from Sthlm School of Economics. \n\nP
 lace: Chambre de Commerce Suédoise en France\, 39 Avenue Pierre 1er de Se
 rbie.\nTime: 18h30–20h30\, 27 January 2026.\n\n		N.B. Limited seats\n\n\
 n	 \n
LOCATION:39\, Avenue Pierre 1er de Serbie 75008 Paris - FR
ORGANIZER:Chambre de Commerce Suédoise en France
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